Known originally as Ephrath, Bethlehem was a small town a few kilometres south of Jerusalem. It was already an established settlement in the time of Jacob. Not far from the town was the place where Jacob buried his wife Rachel (Genesis 35:19-20).
Bethlehem was situated in the tribal territory of Judah, in country that was hilly but suitable for growing grain and raising sheep (Ruth 1:1; Ruth 2:1-4; 1 Samuel 17:15; Luke 2:8-15). It was the home of Israel’s greatest king, David (1 Samuel 17:12; 1 Samuel 20:6; 2 Samuel 23:14-16; cf. Ruth 4:11-17), and the birthplace of the great ‘son of David’, the promised Messiah, Jesus (Micah 5:2; Matthew 2:1-6; Luke 2:4; Luke 2:11; Luke 2:15; John 7:42).
The "bridge" element in the title reflects the aim of all Bridgeway books, which is to bridge two gaps at once - the gap between the word of the Bible and the world of today, and the gap between the technical reference works and the ordinary reader.Wikipedia
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