(1):

(n.) The art of composition; especially, elegant composition in prose.

(2):

(n.) Fig. : The power of persuasion or attraction; that which allures or charms.

(3):

(n.) Oratory; the art of speaking with propriety, elegance, and force.

(4):

(n.) Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.