On the verge of the release of his new book The Man on the Middle Cross, Alistair Begg sat down with Jonathan Carswell, CEO of publisher 10ofThose, to talk about the viral sermon clip that inspired it and how he hopes it can help the church evangelize the lost.

Join Alistair and Jonathan as they cover where the book’s central illustration came from, why it focuses on the biblical stories it does, and Alistair’s hopes for how God might use it.

Find more sermons by Alistair Begg at https://www.tfl.org/sermons