"What Is Marketing and Sales?" explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business.
This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.
But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world s greatest salesman, Zig Ziglar. America s number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn: P. T. Barnum s rules for success How to create a Super-Brand How to convert website visitors into buyers
By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet.
Hilary Hinton "Zig" Ziglar is an American author, salesperson, and motivational speaker. His latest book (as of 2007) is God's Way Is Still the Best Way.
Ziglar worked as a salesman in a succession of companies, during which time his sales skills improved and his interest in motivational speaker grew.
In 1970, Hilary Ziglar went into the business of motivational speaker full-time. He often incorporates his strong Christian values into his enthusiastic speaking. Up until this final career change, he had gone by his given name, Hilary Ziglar. As more associates in the speaking and motivation business called him by the nickname, Zig, he decided to call himself Zig, and it stuck. Millions of his readers and attendees know of Zig Ziglar but few know that Zig is a nickname for Hilary Ziglar of Yazoo City, Mississippi.
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